To create and schedule posts in Post Planner, open the post composer (click "Create Post" at the top of any page).

The composer uses a simple 4-step process for all posts, whether you're creating a single post (with a single content item) or multiple posts (with multiple content items).

In this article, you'll learn:

The 4 steps are:

Step 1 is where you choose where your post(s) will be sent:

You have 2 options:

NOTE: when using the 2nd option, the profile selector is the same selector you use in the left sidebar of Posts and History. And the profile(s) or list you have selected in those places will also be auto-selected when you open the composer.

Step 2 is where you add content for your post(s).

For single post, it looks like this:

To add content, simply start typing or pasting text or links into the caption box ("Add your text or link here"), or add media:

Once you add an image or video, a "Post options" box shows under it:

Under the caption box are tabs with ready-made text you can copy into your captions:

For multiple posts, Step 2 looks like this:

There are 5 ways to add posts in bulk:

For step-by-step instructions on each one, see How do I schedule posts in bulk?

Step 3 is where you optimize your posts for each social network, and also add network-specific settings.

For single post, Step 3 looks like this:

Each network you chose gets its own caption box, settings and post preview. In each caption box you can:

Each network's own settings are listed in Settings for each network below.

For multiple posts, Step 3 looks like this:

NOTE: You have the same options as with single post, but no post previews. You can also reorder posts and change many posts at once with "Bulk action" (see How do I schedule posts in bulk?).

On Facebook, Instagram, LinkedIn and Bluesky, you can add comments that publish under your post:

NOTE: Comments don't publish on Instagram Stories, Facebook Stories and Reels, or posts to Facebook Groups.

TIP: Don't post the same comment on lots of posts or pages. Meta can fail posts or flag accounts for spam when comments repeat, so vary the text and the delay.

Here's what you can set for each of the 10 networks Post Planner posts to, in Step 3 (and Step 2, where noted).

NOTE: Comments and tagging need the Growth plan or higher, and so does posting to X and Pinterest. See What are the differences between plans?

Step 4 is where you choose the scheduling settings and confirm the creation of your posts.

It works the same for single post and multiple posts, except that multiple posts can only be added to your queue or a bucket. To schedule exact dates and times, use single post (or the POSTING TIME column in a spreadsheet upload).

If you want to add your post(s) to a bucket, simply choose the bucket as post destination in Step 1 and then click "Add to Bucket" in Step 4.

If you want to publish your post(s) in the future (without using a bucket), then you need to choose whether to queue or schedule your posts.

Here's an article explaining the difference between queued and scheduled posts:

Here's what your options for queueing or scheduling look like:

Here's what each option means:

"Add to Queue" is the main button. Open the menu next to it to choose "Share Now" or "Schedule Post". The menu also has "Add to Queue and create new post" and "Share Now and create new post", which keep the composer open for your next post.

"Add to Queue" uses the queue system. When you choose it, you can also choose your recycle setting ("Recycle: off"):

"Recycle" simply means the post will be sent to the bottom of the queue again after publishing. It can do this forever, a certain number of times, or until a certain date.

"Share Now" and "Schedule Post" use the schedule system. When you schedule a post, you can also choose your repeat setting:

"Repeat" means exactly what you think. The post will publish repeatedly, based on the settings you choose.

NOTE: Pinterest doesn't allow Post Planner to recycle or repeat posts.

NOTE: Scheduled times use the time zone shown under "Set posting time & date". You can change your time zone in Settings > Account.

Here's an article explaining the difference between recycling and repeating posts:

As mentioned above, when creating posts with the composer, you can choose "single post" or "multiple posts".

Single post is used to create:

Multiple posts is used to create:

Reminder: both single post and multiple posts use the same 4-step process for post creation. Below you can see how to do each.

To create a single post (for a single profile or multiple profiles), choose "single post" in the first dropdown at the top of the composer:

Then follow Steps 2-4 to create your post(s).

To create multiple posts (for a single profile or multiple profiles), choose "multiple posts" in the first dropdown at the top of the composer:

Then follow Steps 2-4 to create your posts.

Whichever option you choose (single post or multiple posts), you will have access to the same post optimization tools.

As you know, different social networks require different formats, components and content types.

If you don't follow these networks' requirements, your post will fail to perform well (best case) or fail to publish at all (worst case).

That means optimizing your posts is critical!

To create optimized posts that have the best chance of performing well (reaching people and getting engagement), use the tools below.

"Snippets" is a tab in Step 2 where you save your most useful and oft-used texts. For example, you can save hashtag groups, CTAs, signatures and more.

Click the "+" button to add a new Snippet:

Click the copy icon to copy and paste the text to your captions. You can paste them into the caption boxes in Step 2 or Step 3.

The composer offers a few other copiable texts in Step 2 when you add content from Post Planner's Content tool or add a link to your caption.

For example, if you add any content from a feed, you will see:

You'll find them in the "Caption & credit" and "Link info" tabs. The "Link info" tab also shows up when you paste a link into your caption.

You can find content with Post Planner's Content tool anytime.

But you can also add content directly from the composer in Step 2. Just click "Find" and choose from your Library, Favorites, stock media or post ideas.

To edit an image in the composer, first upload your image. Then click the pencil icon on the image.

Want to create an image from scratch? Click "Generate" to create one with AI. See How do I create content with AI?

You can see a live preview of your post in the right column of Step 3.

NOTE: post previews are only available in single post mode.

What is the difference between recycling and repeating posts? Read here:

Below is how to set your posts to recycle and repeat.

In single post mode, the settings for recycling and repeating posts are in Step 4.

For queued posts, click "Recycle: off" to choose your recycle options:

For scheduled posts, you can choose your repeat setting in the same place you choose the scheduled time ("Set posting time & date"), with these variables:

In multiple posts mode, the recycling settings are available on each post in Step 3.

You can also use the bulk action button to apply recycle settings to multiple posts at once.

Not ready to post yet? Click "Save as draft" in Step 4 (single post only). You'll find your drafts in Posts > Drafts. Open one to finish it in the composer.

You're probably in multiple posts mode, which adds posts to your queue or a bucket. Switch to "single post" to schedule an exact date and time. To schedule many posts at exact times, use the POSTING TIME column in a spreadsheet upload. See How do I schedule posts in bulk?

Queued posts go out in your Posting Plan's time slots. Check that the profile (or bucket) has time slots in your Posting Plan and that the plan isn't paused. See How do I set up my Posting Plan?

Each post counts once for every profile it goes to. For example, one post sent to 4 profiles counts as 4 posts. The Step 4 button shows the total, like "Add to Queue (4 posts)". You can have up to 10 scheduled posts on Free, 150 on Starter, 1,500 on Growth, and unlimited on Business and up. See What are the differences between plans?

Go to Posts > Planned and click the post. See How do I manage my planned posts?