To create and schedule posts in Post Planner, open the post composer.

The post composer uses a simple 4-step process for creating posts:

The composer uses this 4-step process for all posts, whether you're creating a single post (with a single content item) or multiple posts (with multiple content items).

You can learn how to do each one here:

The composer offers the Post Planner's most powerful tools for creating and optimizing posts. Here's how to use those tools:

Step 1 is where you choose where your post(s) will be sent:

You have 2 options:

NOTE: when using the 2nd option, the profile selector is the same selector you use in the left sidebar of Calendar, Posts and History. And the profile(s) or list you have selected in those places will also be auto-selected when you open the composer.

Step 2 is where you add content for your post(s).

For Single-post, it looks like this:

To add content, simply start typing or pasting text or links into the Caption box — or add media.

You can also take advantage of:

For Multi-post, Step 2 looks like this:

To add content in bulk, you can:

Step 3 is where you optimize your posts for each social network — and also add network-specific settings

For Single-post, Step 3 looks like this:

To fine-tune your posts, click on the specific network tab you want to optimize (or view all in a list format) and then do things like:

For network-specific settings you can choose:

For Multi-post, Step 3 looks like this:

NOTE: You have the same fine-tuning options as with Single-post, but no post previews.

Step 4 is where you choose the scheduling settings and confirm the creation of your posts.

It works the same for Single-post and Multi-post.

If you want to add your post(s) to a bucket, simply choose the bucket as post destination in Step 1 and then click Add to Bucket in Step 4.

If you want to publish your post(s) in the future (without using a bucket), then you need to choose whether to queue or schedule your posts.

Here's an article explaining the difference between queued and scheduled posts:

Here's what your options for queueing or scheduling look like:

Here what each option means:

Share Next and Add to Queue use the queue system. When you choose one of these options, you also need to choose your recycle setting:

"Recycle" simply means the post will be sent to the bottom of the queue again after publishing. It can do this forever, a certain number of times, or until a certain date.

Share Now and Schedule Post use the schedule system. When you choose one of these options, you also need to choose your repeat setting:

"Repeat" means exact what you think. The post will publish repeatedly, based on the settings you choose.

Here's an article explaining the difference between recycling and repeating posts:

As mentioned above, when creating posts with the composer, you can choose Single-post or Multi-post.

The difference between the two is pretty simple:

Single-post is used to create:

Multi-post is used to create:

Reminder: both Single-post and Multi-post use the same 4-step process for post creation. Below you can see how to do each.

To create a single post (for a single profile or multiple profiles), choose "single post" in the first dropdown at the top of the composer:

Then follow Steps 2-4 to create your post(s).

To create multiple posts (for a single profile or multiple profiles), choose "multiple posts" in the first dropdown at the top of the composer:

Then follow Steps 2-4 to create your posts.

Whichever option you choose (Single-post or Multi-post), you will have access to the same post optimization tools.

As you know, different social networks require different formats, components and content types.

If you don't follow these networks requirements, your post will fail to perform well (best case) or fail to publish at all (worst case).

That means optimizing your posts is critical!

To create optimized posts that have the best chance of performing well (reaching people and getting engagement), use the tools below.

Saved texts is a section in Step 2 where you save your most useful and oft-used texts.

For example, you can save hashtag groups, CTAs, signatures and more.

Click the "+" button to add a new Saved text:

Click the copy icon to copy and paste the text to your captions.

You can paste them into the caption boxes in Step 2 or Step 3.

The composer offers a few other copiable texts in Step 2 — but only when adding content from Post Planner's Content tool.

For example, if you add any content from a feed, you will see:

Below is what each looks like.

You can find content with Post Planner's Content tool anytime.

But you can also search for content directly from the composer in Step 2.

Just click:

... and add a keyword or search query.

To edit an image in the composer, first upload your image.

Then click the pencil icon on the image.

Alternatively, you can click the "Create" button to open our Studio (or the Canva plugin) to create an image from scratch.

To optimize your posts for each of the 7 networks that Post Planner posts to, you need to add network-specific settings in Step 3.

Below are the settings you have available to you.

Here are all 4 at work:

Here are 3 of them at work:

You can see a live preview of your post in the right column of Step 3.

NOTE: post previews are only available in Single-post mode.

What is the difference between recycling and repeating posts? Read here:

Below is how to set your posts to recycle and repeat.

In Single-post mode, the settings for recycling and repeating posts are in Step 4.

For queued posts, you have these recycle options:

Here's what it looks like:

For scheduled posts, you can choose your repeat setting in the same place you choose the scheduled time — with these variables:

Here's what it looks like:

In Multi-post mode, the recycling settings are available on each post in Step 3.

You can also use the bulk action button to apply recycle settings to multiple posts at once.