In this article, you will learn the 3 main functionalities of the Content tool:

You'll also learn how to use the different components of the Content tool:ool:

You can find 2 kinds of content in Post Planner:

Post Planner helps you find the top performing content from any of these social feeds:

These feeds offer dynamic content that gets refreshed every time new content is posted.

The content from these feeds also come with engagement data, including:

We use this data to power our virality algorithm, which gives all content a "virality" rating between 1 and 5 stars. The virality rating helps you predict how well the content will perform on your social profiles.

Below is what a typical Facebook page feed looks like in Post Planner. Click the screenshot to view the National Geographic Travel feed in Post Planner.

Notice the star ratings in the bottom left corner of the images.

The gray buttons above the content allow you to filter the content by:

You can also sort the content by:

If you see content you would like to share, simply hover your cursor over it. The content will expand and show you:

As you can see, content feeds in Post Planner are a great resource!

But having to browse through feeds one at a time, feed by feed, is not very efficient. That's why we created content "Streams".

Streams let you combine multiple feeds into a single stream, so you can browse the top-performing content from ALL the feeds at once!

Below is an example of how Streams appear in Post Planner. The Stream was created by a Post Planner customer. They named the stream "Entertainment" and then added feeds related to the entertainment industry (from Reddit, Twitter and Facebook).

You can see the feeds that have been added to the Stream in the top row:

Streams are an efficient way to curate content because they allow you to view the best content from every feed all at once (as shown above).

You can also drill down on any single feed to see its content only (by clicking the feed avatar).

Streams are an incredible resource for finding content.

And here's the good news: you can create as many Streams as you want, no matter which subscription plan you're on!

In fact, Post Planner customers have been creating Streams for more than 8 years. They've created more than 30,000 Streams during that time — on every topic you can imagine. And you have access to them all!

You can search for public Streams, save the best ones to your Streams and leverage the work (and expertise) of their creators.

To search for Streams on any topic, go to Stream search:

Summary: the first kind of content you can find in Post Planner is content from feeds and Streams. This content is continuously updated and comes with data and predictive virality ratings.

The second kind of content available in Post Planner is content by keyword.

Content from feeds and Streams is great. But you can also search for content by keyword.

Just go to search, add a keyword, and search for:

You can hover over any content to share or favorite it.

Post Planner also lets you upload your own content to the app and organize it into folders — in your Library.

You can create folders on any topic and then upload your media files (videos, images and gifs).

Post Planner also has its own image editor for creating new images and editing the images you find or upload.

You can access our image editor in Studio.

Start by adding a background image and cropping it (using the "Transform" button). Then apply filters to the image and add a text.

When you're finished, you can add your new image to the post composer for scheduling — or save it to your Library.

In summary, you can do 3 main things with the Content tool in Post Planner.

You can:

Now it's time to go through the 6 main components of the Content tool:

We covered the 2 ways to search for content above:

TIP: you can also search for quotes, post ideas, stock media, articles and more — directly from the post composer (in Step 2) if you prefer that workflow

The Home view in Content will look familiar if you use apps like Netflix and Youtube.

Home shows you (1) all your recently used feeds, Streams and Library folders, and (2) special carousels for accessing:

Here's what the Home view looks like:

TIP: to see the best, most recent content from all your Streams at once, click "Streams" in the sidebar — or click here — and then start scrolling!

TIP: to see media from all your Library folders at once, click "Library" in the sidebar — or click here — and then start scrolling!

To favorite any content item in Post Planner, just click the heart icon in the top right corner.

Once the content has been favorited, you can access it in Favorites anytime.

There you can filter by content type — or choose ALL to see all favorites on one screen!

Use these tools in the editor to design your image:

For example, to create a unique quote image, do the following:

Start by adding a background image (from "Stock Images" below the editor). Then crop it (via the "Transform" button) and then apply filters and add a text.

TIP: use the "Stickers" option to add your logo to any image

When you're finished, you can add your new image to the post composer for scheduling — or save it to your Library.