To find content for your posts, go to Content. The Content tool lets you do 3 main things:

In this article, you'll learn:

You can find 2 kinds of content in Post Planner:

Post Planner helps you find the top performing content from any of these social feeds:

These feeds offer dynamic content that gets refreshed every time new content is posted.

The content from these feeds also comes with engagement data, including:

We use this data to power our virality algorithm, which gives all content a star rating between 1 and 5 stars. The rating compares each post's Likes, Comments and Shares with other posts from the same feed, so it helps you predict how well the content will perform on your social profiles.

Below is what a typical Facebook page feed looks like in Post Planner. Notice the star ratings on each post.

The filters above the content let you filter the content by:

You can also sort the content by ("Sort by:"):

How far back you can see content depends on your plan: 7 days on Free and Starter, 30 days on Growth, and all content on Business and up. See What are the differences between plans?

TIP: Not seeing any posts? Feeds you haven't opened in a while can take a few minutes to load. Wait a few minutes, or choose a longer time period or another content type.

Each post also shows its source (the feed it comes from) and engagement data. If you see content you would like to share, hover your cursor over it to see the action buttons:

Want to create several posts at once? Tick the boxes on the content you want, then click "Create posts" to make a separate post for each one, or "Carousel post" to put them all in one post.

TIP: For more ways to create lots of posts at once, see How do I schedule posts in bulk?

As you can see, content feeds in Post Planner are a great resource!

But having to browse through feeds one at a time, feed by feed, is not very efficient. That's why we created content "Streams".

Streams let you combine multiple feeds into a single stream, so you can browse the top-performing content from ALL the feeds at once!

You can learn more about how to create content Streams in How do I create and leverage content Streams?

Below is an example of how Streams appear in Post Planner. The Stream was created by a Post Planner customer. They named the stream "Entertainment" and then added feeds related to the entertainment industry.

You can see the feeds that have been added to the Stream in the top row:

Streams are an efficient way to curate content because they allow you to view the best content from every feed all at once (as shown above).

You can also drill down on any single feed to see its content only (by clicking the feed avatar).

Streams are an incredible resource for finding content.

And here's the good news: you can create as many Streams as you want, no matter which subscription plan you're on!

In fact, Post Planner customers have created thousands of Streams over the years, on every topic you can imagine. And you have access to them all!

You can search for public Streams, save the best ones to your Streams and leverage the work (and expertise) of their creators.

To search for Streams on any topic, go to Stream search, open a Stream and click "+ Save":

Summary: the first kind of content you can find in Post Planner is content from feeds and Streams. This content is continuously updated and comes with engagement data and star ratings.

The second kind of content available in Post Planner is content by keyword.

Content from feeds and Streams is great. But you can also search for content by keyword.

Just go to search, select "CONTENT", add a keyword, and search for:

You can hover over any content to create a post from it or favorite it.

Post Planner also lets you upload your own content to the app and organize it into folders in your Library.

You can create folders on any topic and then upload your media files (videos, images and gifs). Click "Upload content" under Library in the Content menu and choose your files. Then pick a folder, or click "New folder" to create one.

Library storage depends on your plan: 10 MB on Free, 500 MB on Starter, 5 GB on Growth, and unlimited on Business and up. See What are the differences between plans?

Post Planner also has its own image editor for creating new images and editing the images you find or upload.

You can access our image editor in Studio.

Start by adding a background image and cropping it (using the "Crop" tool). Then apply filters to the image and add text (using "Annotate").

When you're finished, you can add your new image to the post composer for scheduling ("Add to Composer") or save it to your Library ("Save to Library").

For more details and tips, see How to use Studio.

Use the search bar at the top of any Content page. We covered the 2 ways to search for content above:

TIP: You can also add content while you create a post, without leaving the composer: click "Find" in Step 2 to add media from your Library, Favorites, stock media or post ideas. See Content search in How do I create & schedule posts?

The Dashboard in Content will look familiar if you use apps like Netflix and YouTube.

At the top, shortcuts like "Curate from social media", "Curate from blogs", "Find quotes & post ideas", "Find images, vids and gifs" and "Browse your library" take you straight to each kind of content.

Below them, carousels give you quick access to:

Here's what the Dashboard looks like:

We discussed creating and saving content Streams above. You can learn more in How do I create and leverage content Streams?

TIP: To see the latest content from each of your Streams, click "Streams" in the sidebar (or click here) and then start scrolling!

We discussed Library above in How to UPLOAD your own content.

TIP: To see media from each of your Library folders, click "Library" in the sidebar (or click here) and then start scrolling!

To favorite any content item in Post Planner, just click the heart icon on it.

Once the content has been favorited, you can access it in Favorites anytime. Favorites keeps everything you've favorited from Sources, Content, your Library and past posts.

There you can filter by content type ("All", "Images", "Articles", "Videos", "Texts", "Post Ideas" or "Quotes") and sort by "Stars", "Likes", "Shares" or "Most Recent".

We discussed Studio above in How to CREATE new content.

Use these tools in the editor to design your image:

For example, to create a unique quote image, do the following:

Start by adding a background image (from "Stock Images" below the editor). Then crop it (with "Crop"), apply filters and add text (with "Annotate").

When you're finished, you can add your new image to the post composer for scheduling ("Add to Composer"), create several posts with it ("Multi-post"), or save it to your Library ("Save to Library").

You can follow Facebook pages, Reddit subreddits, Bluesky accounts and RSS feeds (blogs and websites) under "SOURCES". Under "CONTENT", you can search Quotes, Post ideas, Articles (from Google), Gifs (from Giphy) and stock Media (from Unsplash, Pixabay and Pexels) by keyword.

We can only add sources whose networks let apps like Post Planner access their content. Have a source you'd like to see? Contact support and we'll pass it on to our team.

A new feed needs time to load its posts. Add the feed to a Stream, wait 10 to 15 minutes, then open the Stream again. You only have to do this once per feed.

Not automatically. Search for your blog under "SOURCES" with "RSS" selected and create posts from it. To turn many articles into posts at once, use "Upload articles from feed" in the composer's multiple posts mode. See How do I schedule posts in bulk?

TIP: Want your posts to go out automatically? Add them to a Bucket and add the Bucket to your Posting Plan. See How do I categorize my posts?