The AI content switch tells a network your post was made with AI. Each network decides whether it shows an AI label, so the label only appears on the networks and post types listed below.
In this article, you'll learn:
🔘 How to LABEL a post as AI content
In the Composer, turn on the "AI content" switch under Post options in Step 2. In the bulk composer, tick "AI content" on each post.
If a network or post type doesn't support the label, your post still publishes normally, just without the label.
✅ Where the label SHOWS
Facebook — Reels and videos
Instagram — posts, carousels, Reels and Stories
YouTube — videos, shown as "Altered or synthetic content"
TikTok — videos, shown as "Creator labeled as AI-generated"
X — all posts (text, image and video), shown as "Made with AI"
Pinterest — image and video Pins, shown as "AI modified"
❌ Where the label DOESN'T show
Facebook photos — Meta doesn't allow apps like Post Planner to label photos
Facebook Stories (photo and video) — Facebook doesn't show the label on Stories
TikTok photo posts — TikTok doesn't show the label on photo posts
Threads, LinkedIn, Bluesky and Google Business — these networks have no AI label option
We'll add support as soon as a network allows it.