What are the requirements for media posts on the different social networks? How to choose the right sizes, dimensions and file types for media posts on each network Joshua Parkinson
📷To ensure your image, video and gif posts publish successfully and look their best, follow the media guidelines below.
When uploading an image, video or gif to Post Planner, you should pay special attention to:
file type
file size (in data)
media size (in pixels and/or resolution)
media dimensions/ratio (height x width)
💡 Keep in mind also that the content you have access to for posting depends on your subscription plan.
Here are the guidelines:
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Media Type
Recommendations & Requirements
Image
File Type: JPG, PNG, BMP, GIF or TIFF
Max File Size: 15MB
Image Ratio: 1.91:1 to 1:1
Minimum Dimensions: 600x600 pixels
NOTE: Facebook automatically resizes and formats your photos but here are their recommended image settings:
Resize your photos to 2048 pixels wide or smaller. Save your image as a JPEG with an sRGB color profile.
For PNG, it is best to keep the file size below 1MB to avoid pixilation.
Sources: Facebook Help Center Articles
Video
File Type: MP4 or MOV
Max File Size: 4GB
Maximum Length: 240 minutes
Video Ratio: 4:5 (No larger than 4000px wide and divisible by 16px)
Frame rate: 30fps or below
Max Resolution: 1080p
Minimum Dimensions: 120x120 pixels
Audio: Stereo AAC audio compression with 128kbps and sample rate of 44, 100Hz
NOTE: Videos should not contain edit list or special boxes in file containers.
Sources: Facebook Help Center Articles
🔔 Reminder: Post Planner has a 200MB video upload limit.
Pro Tip! 💪 For larger videos, you'll need to use a tool like Handbrake or Video Smaller to get it under 200 MB before uploading.
Use the "Web Optimized" and "iPod 5G" support options in Handbrake or "Use low compression level (best quality)" in Video Smaller.
This maintains a viewable quality of the video but greatly reduces the size.
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Media Type
Recommendations & Requirements
Image
File Type: JPG or PNG
Max File Size: 30MB
Image Ratio: 1.91:1 to 4:5
Max Resolution: 1080p
Minimum Dimensions: 320 pixels
NOTE: Instagram will keep the photo's resolution if it is between 320 and 1080 pixels AND it has an aspect ratio between 1.91:1 and 4:5.
Anything not within that range will be cropped to fit a supported ratio.
Source: Instagram Help Center Article
When I share a photo on Instagram, what's the image resolution?
Video
File Type: MP4
Max File Size: 650MB (videos with 10 minutes or less), 3.6GB (videos up to 60 minutes)
Maximum Length: 60 minutes (Web), 15 minutes (Mobile)
Video Ratio: 9:16 to 16:9
Minimum Dimensions: 320 pixels
NOTE: For a vertical video, upload with an aspect ratio of 9:16. For a horizontal video, upload with an aspect ratio of 16:9.
Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.
Source: Instagram Help Center
LinkedIn recommends the following image specifications:
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Media Type
Recommendations & Requirements
Image
File Type: JPG or PNG
Max File Size: 5MB
Image Ratio: 3:1 to 2:3 (width/height)
Recommended Resolution: at least 552 (width) x 276 (height) pixels
NOTE: If the ratio is larger, the image will be centered and cropped.
Uploaded images can't be resized.
Does not support GIFs
Sources: LinkedIn Help Articles
Video
File Type: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
Max file size: 5GB
Minimum file size: 75KB
Max video duration: 10 minutes
Minimum video duration: 3 seconds
Resolution range: 256x144 to 4096x2304
Aspect ratio: 1:2.4 - 2.4:1
Frame rates: 10fps - 60 fps
Bit rates: 192 kbps - 30 Mbps
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Media Type
Recommendations & Requirements
Image
File Type: JPG or PNG
Max File Size: 20MB
Image Ratio: 1:1 to 2:3
NOTE: Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.
Now supports GIFs.
Video
File Type: MP4, MOV, or M4V
Max File Size: 2GB
Video Ratio: 1:2 to 1.91:1
Encoding: H.264 or H.265
Video Length: Minimum 4 seconds, maximum 15 minutes
Aspect ratio (Standard Width): Shorter than 1:2 (width:height), taller than 1.91:1.
Aspect ratio (Max Width): Square (1:1) or widescreen (16:9)
NOTE: We recommend making your videos square (1:1) or vertical (2:3 or 9:16).
Max. width videos can't exceed the height of a 1:1 aspect ratio.
Source: Pinterest Help Center
Tables can't be imported directly. Please insert an image of your table which can be found here.
Media Type
Recommendations & Requirements
Image or GIF
File Type: JPG, PNG, GIF, WEBP
Max File Size: 5MB (15MB for GIF files)
Max Resolution: 1280 x 1080 pixels
NOTE: Your photo will be automatically scaled for display in your expanded Tweet and in your gallery.
Does not Support: BMP, TIFF or other file formats.
Source: Twitter Help Center
How to post photos or GIFs on Twitter
Video
Mobile Video Format: MP4 and MOV file formats
Web Video Format: MP4 video format with H264 format with AAC audio
Max File Size: 512MB
Video Length: 2 minutes and 20 seconds
Video Ratio: 1:3 to 3:1
Max Resolution: 1920 x 1200 pixels
Minimum Dimensions: 32 x 32 pixels
Encoding: H.264
Aspect ratios: 1:2.39 - 2.39:1 range (inclusive)
Maximum frame rate: 40 fps
Maximum bitrate: 25 Mbps
Audio: AAC audio compression with 128kbps
Source: Twitter Help Center