Struggling to find engaging content to share on social media?
With Post Planner's FIND feature, we do the heavy lifting for you. Find industry-specific content that’s scientifically proven to increase engagement and reach.
Below is a short video to help you get started. Then follow the step-by-step instructions below to find unique content to share on social media.
Step 1. Click Find on the Left Sidebar Menu
- Or click here.
Step 2. Look under "Popular Topics"
The folders are organized by category:
You can also look under "Industries" for pre-curated sources:
- Arts & Humanities
- Science & Technology
- Food & Beverage
- Education & Teaching
- Nature & Wellbeing
- Home & Garden
- News & Media
- Fashion & Beauty
- Health & Medicine
- Law & Legal
- Small Businesses
- Internet & Software
- Design & Photography
Step 3. Choose the Right Time Filter
If you don't find what you're looking for, begin to filter content by timeframe:
Step 4. Browse Through the List of Posts
Here you'll see the latest content from any selected topic and timeframe.
You can continue to scroll until you find an image or article you're interested in sharing on Facebook or Twitter.
Step 5. Look at the Star Ratings
When you hover over any image or article, you'll see the stars and stats. What does this mean? The engagement numbers are baked into our star rating algorithm. This allows you to focus on the number of stars, instead of guessing at what content might work for your social sites.
You want to pay close attention to the number of stars because that's where the predictive power of the star rating comes in. For example, if image A has 10k shares but 1 star and image B has 300 shares but 4 stars, image B is determined as the outlier or the one much more likely to outperform on your social media, even though it has smaller numbers.
The key is to choose content that has 3 or more stars and test on Facebook or Twitter. Identify what's working and continue to adjust. More stars, more tracking of your specific results = more engagement!
Step 6. Hover Over Post and Click "Share"
That's it! It really is that simple to find engaging content that you can share across your social media channels.
Your Next Steps
Go to the FIND section in your Post Planner app:
- Choose the Quotes category
- Filter by "Month"
- Scroll through images
- Hover over one you like and click, "share"
- Add your description within the composer
- Click, "add to plan"
You're done! Congratulations, you've added your first post to Post Planner! You can now find that content under "Post."