📷To ensure your image, video and gif posts publish successfully and look their best, follow the media guidelines below.
When uploading an image, video or gif to Post Planner, you should pay special attention to:
file type
file size (in data)
media size (in pixels and/or resolution)
media dimensions/ratio (height x width)
💡 Keep in mind also that the content you have access to for posting depends on your subscription plan.
Here are the guidelines:
Media Type | Recommendations & Requirements |
Image | File Type: JPG, PNG, BMP, GIF or TIFF Max File Size: 15MB Image Ratio: 1.91:1 to 1:1 Minimum Dimensions: 600x600 pixels NOTE: Facebook automatically resizes and formats your photos but here are their recommended image settings: Resize your photos to 2048 pixels wide or smaller. Save your image as a JPEG with an sRGB color profile. For PNG, it is best to keep the file size below 1MB to avoid pixilation. Sources: Facebook Help Center Articles |
Video | File Type: MP4 or MOV Max File Size: 4GB Maximum Length: 240 minutes Video Ratio: 4:5 (No larger than 4000px wide and divisible by 16px) Frame rate: 30fps or below Max Resolution: 1080p Minimum Dimensions: 120x120 pixels Audio: Stereo AAC audio compression with 128kbps and sample rate of 44, 100Hz NOTE: Videos should not contain edit list or special boxes in file containers. Sources: Facebook Help Center Articles |
🔔 Reminder: Post Planner has a 200MB video upload limit.
Pro Tip! 💪 For larger videos, you'll need to use a tool like Handbrake or Video Smaller to get it under 200 MB before uploading.
Use the "Web Optimized" and "iPod 5G" support options in Handbrake or "Use low compression level (best quality)" in Video Smaller.
This maintains a viewable quality of the video but greatly reduces the size.
Media Type | Recommendations & Requirements |
Image | File Type: JPG or PNG Max File Size: 30MB Image Ratio: 1.91:1 to 4:5 Max Resolution: 1080p Minimum Dimensions: 320 pixels NOTE: Instagram will keep the photo's resolution if it is between 320 and 1080 pixels AND it has an aspect ratio between 1.91:1 and 4:5. Anything not within that range will be cropped to fit a supported ratio. Source: Instagram Help Center Article When I share a photo on Instagram, what's the image resolution? |
Video | File Type: MP4 Max File Size: 650MB (videos with 10 minutes or less), 3.6GB (videos up to 60 minutes) Maximum Length: 60 minutes (Web), 15 minutes (Mobile) Video Ratio: 9:16 to 16:9 Minimum Dimensions: 320 pixels NOTE: For a vertical video, upload with an aspect ratio of 9:16. For a horizontal video, upload with an aspect ratio of 16:9. Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels. Source: Instagram Help Center |
LinkedIn recommends the following image specifications:
Media Type | Recommendations & Requirements |
Image | File Type: JPG or PNG Max File Size: 5MB Image Ratio: 3:1 to 2:3 (width/height) Recommended Resolution: at least 552 (width) x 276 (height) pixels NOTE: If the ratio is larger, the image will be centered and cropped. Uploaded images can't be resized. Does not support GIFs Sources: LinkedIn Help Articles |
Video | File Type: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3 Max file size: 5GB Minimum file size: 75KB Max video duration: 10 minutes Minimum video duration: 3 seconds Resolution range: 256x144 to 4096x2304 Aspect ratio: 1:2.4 - 2.4:1 Frame rates: 10fps - 60 fps Bit rates: 192 kbps - 30 Mbps |
Media Type | Recommendations & Requirements |
Image | File Type: JPG or PNG Max File Size: 20MB Image Ratio: 1:1 to 2:3 NOTE: Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds. Now supports GIFs. |
Video | File Type: MP4, MOV, or M4V Max File Size: 2GB Video Ratio: 1:2 to 1.91:1 Encoding: H.264 or H.265 Video Length: Minimum 4 seconds, maximum 15 minutes Aspect ratio (Standard Width): Shorter than 1:2 (width:height), taller than 1.91:1. Aspect ratio (Max Width): Square (1:1) or widescreen (16:9) NOTE: We recommend making your videos square (1:1) or vertical (2:3 or 9:16). Max. width videos can't exceed the height of a 1:1 aspect ratio. |
Source: Pinterest Help Center
Media Type | Recommendations & Requirements |
Image or GIF | File Type: JPG, PNG, GIF, WEBP Max File Size: 5MB (15MB for GIF files) Max Resolution: 1280 x 1080 pixels NOTE: Your photo will be automatically scaled for display in your expanded Tweet and in your gallery. Does not Support: BMP, TIFF or other file formats. Source: Twitter Help Center |
Video | Mobile Video Format: MP4 and MOV file formats Web Video Format: MP4 video format with H264 format with AAC audio Max File Size: 512MB Video Length: 2 minutes and 20 seconds Video Ratio: 1:3 to 3:1 Max Resolution: 1920 x 1200 pixels Minimum Dimensions: 32 x 32 pixels Encoding: H.264 Aspect ratios: 1:2.39 - 2.39:1 range (inclusive) Maximum frame rate: 40 fps Maximum bitrate: 25 Mbps Audio: AAC audio compression with 128kbps Source: Twitter Help Center |