πŸ“·To ensure your image, video and gif posts publish successfully and look their best, follow the media guidelines below.

When uploading an image, video or gif to Post Planner, you should pay special attention to:

  • file type

  • file size (in data)

  • media size (in pixels and/or resolution)

  • media dimensions/ratio (height x width)

πŸ’‘ Keep in mind also that the content you have access to for posting depends on your subscription plan.

Here are the guidelines:

Facebook

Media Type

Recommendations & Requirements

Image

File Type: JPG, PNG, BMP, GIF or TIFF

Max File Size: 15MB

Image Ratio: 1.91:1 to 1:1

Minimum Dimensions: 600x600 pixels

NOTE: Facebook automatically resizes and formats your photos but here are their recommended image settings:

Resize your photos to 2048 pixels wide or smaller. Save your image as a JPEG with an sRGB color profile.

For PNG, it is best to keep the file size below 1MB to avoid pixilation.

Sources: Facebook Help Center Articles

  1. How can I make sure that my photos display in the highest possible quality on Facebook?

  2. I can't upload photos.

Video

File Type: MP4 or MOV

Max File Size: 4GB

Maximum Length: 240 minutes

Video Ratio: 4:5 (No larger than 4000px wide and divisible by 16px)

Frame rate: 30fps or below

Max Resolution: 1080p

Minimum Dimensions: 120x120 pixels

Audio: Stereo AAC audio compression with 128kbps and sample rate of 44, 100Hz

NOTE: Videos should not contain edit list or special boxes in file containers.

Sources: Facebook Help Center Articles

  1. I can't add a video on Facebook.

  2. What settings should I use when adding an edited video to Facebook

πŸ”” Reminder: Post Planner has a 200MB video upload limit.

Pro Tip! πŸ’ͺ For larger videos, you'll need to use a tool like Handbrake or Video Smaller to get it under 200 MB before uploading.

Use the "Web Optimized" and "iPod 5G" support options in Handbrake or "Use low compression level (best quality)" in Video Smaller.

This maintains a viewable quality of the video but greatly reduces the size.

Instagram

Media Type

Recommendations & Requirements

Image

File Type: JPG or PNG

Max File Size: 30MB

Image Ratio: 1.91:1 to 4:5

Max Resolution: 1080p

Minimum Dimensions: 320 pixels

NOTE: Instagram will keep the photo's resolution if it is between 320 and 1080 pixels AND it has an aspect ratio between 1.91:1 and 4:5.

Anything not within that range will be cropped to fit a supported ratio.

Source: Instagram Help Center Article

When I share a photo on Instagram, what's the image resolution?

Video

File Type: MP4

Max File Size: 650MB (videos with 10 minutes or less), 3.6GB (videos up to 60 minutes)

Maximum Length: 60 minutes (Web), 15 minutes (Mobile)

Video Ratio: 9:16 to 16:9

Minimum Dimensions: 320 pixels

NOTE: For a vertical video, upload with an aspect ratio of 9:16. For a horizontal video, upload with an aspect ratio of 16:9.

Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.

Source: Instagram Help Center

LinkedIn

LinkedIn recommends the following image specifications:

Media Type

Recommendations & Requirements

Image

File Type: JPG or PNG

Max File Size: 5MB

Image Ratio: 3:1 to 2:3 (width/height)

Recommended Resolution: at least 552 (width) x 276 (height) pixels

NOTE: If the ratio is larger, the image will be centered and cropped.

Uploaded images can't be resized.

Does not support GIFs

Sources: LinkedIn Help Articles

  1. Share Photos or Videos

  2. Image Specifications for Your LinkedIn Pages and Career Pages

Video

File Type: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3

Max file size: 5GB

Minimum file size: 75KB

Max video duration: 10 minutes

Minimum video duration: 3 seconds

Resolution range: 256x144 to 4096x2304

Aspect ratio: 1:2.4 - 2.4:1

Frame rates: 10fps - 60 fps

Bit rates: 192 kbps - 30 Mbps

Pinterest

Media Type

Recommendations & Requirements

Image

File Type: JPG or PNG

Max File Size: 20MB

Image Ratio: 1:1 to 2:3

NOTE: Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.

Now supports GIFs.

Video

File Type: MP4, MOV, or M4V

Max File Size: 2GB

Video Ratio: 1:2 to 1.91:1

Encoding: H.264 or H.265

Video Length: Minimum 4 seconds, maximum 15 minutes

Aspect ratio (Standard Width): Shorter than 1:2 (width:height), taller than 1.91:1.

Aspect ratio (Max Width): Square (1:1) or widescreen (16:9)

NOTE: We recommend making your videos square (1:1) or vertical (2:3 or 9:16).

Max. width videos can't exceed the height of a 1:1 aspect ratio.

Source: Pinterest Help Center

Twitter

Media Type

Recommendations & Requirements

Image or GIF

File Type: JPG, PNG, GIF, WEBP

Max File Size: 5MB (15MB for GIF files)

Max Resolution: 1280 x 1080 pixels

NOTE: Your photo will be automatically scaled for display in your expanded Tweet and in your gallery.

Does not Support: BMP, TIFF or other file formats.

Source: Twitter Help Center

How to post photos or GIFs on Twitter

Video

Mobile Video Format: MP4 and MOV file formats

Web Video Format: MP4 video format with H264 format with AAC audio

Max File Size: 512MB

Video Length: 2 minutes and 20 seconds

Video Ratio: 1:3 to 3:1

Max Resolution: 1920 x 1200 pixels

Minimum Dimensions: 32 x 32 pixels

Encoding: H.264

Aspect ratios: 1:2.39 - 2.39:1 range (inclusive)

Maximum frame rate: 40 fps

Maximum bitrate: 25 Mbps

Audio: AAC audio compression with 128kbps

Source: Twitter Help Center

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