As a user of Post Planner, you have automatic access to all the articles online that mention your brand names.
You can find these articles under "My Brand Mentions" in the CONTENT section of the app.
Keep in mind that access to Brand Mentions is only available to customers on the Business plan or higher.
What exactly are "Brand Mentions"?
"Brand Mentions" are any articles on the internet that contain an exact match of any of your brand keywords.
How does Post Planner identify your brand keywords?
The app pulls the keywords automatically from the names of your connected social profiles when you connect your profiles in Settings.
For example, I have the "Post Planner" Facebook page and the "@PostPlanner" Twitter account connected to my app. That means the app constantly monitors the internet for any articles mentioning the keywords "post planner" or "postplanner".
Right now I see one article mentioning each keyword at the top of my Brand Mentions content:
How do I activate and refresh "My Brand Mentions"?
There are a few ways to access your Brand Mentions.
The easiest is to click CONTENT in the nav bar and choose "MY BRAND MENTIONS" in the dropdown menu.
You can also use this link: CONTENT > My Brand Mentions
The first time you visit the page, you will be prompted to activate your brand mentions:
Click the green refresh button to activate them.
It may take a few minutes for the content to start appearing, so leave the page, go do other tasks in the app and come back in 5-10 minutes.
You can also find the "My Brand Mentions" carousel on your the CONTENT homepage.
Scroll down the page to find the carousel and click the green refresh button to activate your mentions (or click "see all" and do the same).
How to Refresh your Brand Mentions
From time to time your Brand Mentions will need refreshing — for example when you connect new profiles to Post Planner in your settings.
To refresh your Brand Mentions, simply click the same green refresh button shown above.
This will refresh your brand mentions and add all brand keywords for your:
Instagram business accounts
LinkedIn profiles and pages
Pinterest accounts (coming soon!)
Once you refresh your Brand Mentions, you should see all articles mentioning your brand keywords from across the web.
Then you can visit them, favorite them or use them in your posts!