Post Planner gives you a lot of superpowers. 🦸🏼♀️💥
But the most potent superpower of all is your ability to create content streams!
What exactly is a content stream?
Here's a quick explainer video (you may have seen it in our Intro):
Imagine you could take the top 25 Facebook pages and top 25 Twitter profiles on any topic (or in any industry) and transform those 50 different social feeds into a single stream of content.
Then imagine you could see all the top performing content (images, videos, gifs, articles) from all 50 social feeds in a single click of a mouse...
... and have all that content at your fingertips for posting, re-posting and re-purposing on your own social accounts.
That — what you just imagined — is exactly what a content stream is in Post Planner. 😉
And this article will teach you how to create one.
How to create a content stream in Post Planner
Again, in Post Planner, content streams are collections of content feeds. These collections are created by users, like you.
The content feeds Post Planner makes available for adding to your streams are:
- Facebook page feeds
- Twitter profile feeds
- RSS feeds
- Google keyword feeds
- Reddit subreddit feeds (coming soon!)
Inside Post Planner, content feeds look like this:
Here I have the feeds for:
- Mary Kay's Facebook page
- Mary Kay's Twitter profile
- Mary Kay's blog (RSS feed)
- "marykay" keyword (Google)
If I want to get the best content from all 4 of these feeds quickly, it will be easier if I don't have to click each feed one-by-one, right?
This is where streams come in handy!
I can add all 4 Mary Kay feeds into a single stream and then click the stream to see all the aggregated content from the 4 content feeds inside.
Now I'll show you how to do that — how to create a new stream for these 4 Mary Kay feeds.
Remember: you can use the same process to create your own streams on any topic!
Step 1: Search for a feed
Go to search here:
https://app.postplanner.com/search
Enter your search term and click on the appropriate feed below.
I'll search for "mary kay" and click on the Mary Kay Facebook page feed:
When I click on the feed, the feed opens with its content showing.
(NOTE: feeds that are new to our system will take a few minutes to load content.)
Now you can click on the time period filters and content filters to check out different time periods and content types.
Step 2: Save the feed to a new stream
If you decide the feed is the one you want, click on the green "Save" button to begin the process of adding it to a stream.
Below is what you will see when you click Save.
A side panel opens from the left. You see the Mary Kay page and have the option to save it to a stream.
I have 2 streams already ("DataViz" and "Snowboarding"). But I don't want to save the Mary Kay page feed to either of these streams.
I want to create a new stream named "Mary Kay content" and save the feed to the new stream.
Here's how I do that:
My new "Mary Kay content" stream has been created!
Now I can add the other Mary Kay feeds to it.
Step 3: Save more feeds to the new stream
Watch as I back out of the side panel, and go back to my search results.
Then I save the following feeds to the same new stream ("Mary Kay content"):
- the Mary Kay Twitter profile feed
- the "mary kay" Google keyword feed
I also add the Mary Kay blog RSS feed to the stream, for a total of 4 feeds in the stream.
With that 4th feed added to the stream, I've now added all 4 feeds from the first image above to my new stream.
My stream is complete.... for now! 🤗
Step 4: Get content from the stream!
Now that my stream has been created, I can start finding content with it!
I just need to click on the "Mary Kay content" stream anywhere in FIND to see all the top performing content.
If I have viewed the stream recently, I will see it at the top of the FIND homepage like this:
Notice that when I hover over the stream card, I see the 4 feeds inside — one of each feed type (Facebook, Twitter, Google, RSS).
If I haven't viewed the stream recently, I can scroll down to the My Streams carousel and see it there:
And of course, I can always go to My Streams itself to see and manage the stream there:
When I'm exploring the stream, I can also view the feeds inside one at a time if I want to drill down on each single feed.
I do this by clicking the feed thumbnails one by one (see below)
I can also use the breadcrumbs above the feed thumbnails to return to the full stream view:
I hope this article has inspired you to start creating your own content streams in Post Planner!
Please ping me at [email protected] if you have more questions!