Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.
In other words, it greatly increases your chance to get seen in the newsfeed without paying for ads.
You can target by general demographics: gender, age, relationship, educational status, location and language, and more.
For example, you can target your posts to users who have specific interests. You can also specify the time and day you want your post to stop showing organically in the news feed (this is the post end date).
Get started by clicking on the target in the composer. Add your specifics and then save to use that same targeting again.
Want to get started? Learn how to compose a post.